The RFP provides up to $3,000,000.00 over three years to to create behavior change marketing campaigns that:

• Establish a social norm in Denver that people are taking climate action.
• Create trusted messengers to improve the frequency with which people talk about climate action.
• Tackle misinformation around climate action in Denver, including clarifying common misconceptions.
• Use best practices in the areas of behavior and climate science to drive climate action.
• Ensure Denver residents know that their tax dollars and the City and County of Denver are taking action on climate change.

Measurable goals of this work will be:

• Increase participation in CASR's programs and services, especially in historically under-resourced communities
• Increase understanding of climate action strategies in Denver and actions individuals can take
• Increase a sense of pride, place and belonging in a city dedicated to a healthier, more resilient future
• Increase the frequency of meaningful touchpoints (outreach) and voluntary participation (engagement)
• Behavior change in targeted topic areas including but not limited to electrification, transportation and green jobs

• 8/25/2023: Issuance of RFP via BidNet
  • Proposals will only be accepted electronically via the application portal
• 9/5/2023: Pre-proposal meeting at 10:00 a.m. on Microsoft Teams
  • Teams meeting link
  • Or call in (audio only): 720-388-6219, ID 244 638 864#
• 9/15/2023: Any final questions regarding this RFP must be submitted via BidNet by 10:00 a.m. local time
• 9/19/2023: CASR will answer all questions via BidNet
• 10/25/2023: Final submissions due by 10:00 a.m. local time